CULTURAL IDENTITY

Our DNA and the artisanal traditions of Mexico.

Our inspiration comes from every visit we make to the communities; it's in this exchange of knowledge that the best ideas are born. We also use design as a tool to revalue and preserve artisanal traditions.

As part of the conceptualization of each collection, one of the main objectives is to enhance elements of our culture, from daily life habits to ceremonial traditions or the meanings of traditional iconography.

For each collection, in collaboration with different groups of artisans, we experiment with their craft techniques, fostering this exchange of creativity for the development of embroidery, textiles, and garments.

For us, it's essential to contextualize ourselves in all areas to achieve ethical and responsible collaborations, where we can reveal not only the techniques, production times, and origin of each piece, but also the people behind each process.

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Our inspiration comes from each visit we make to the communities, this exchange of knowledge is where the best ideas are born. We use design as a tool to enhance and preserve craft traditions. And as part of the conceptualization of each collection, one of the main objectives is to enhance elements from our culture, habits of daily life, ceremonial traditions or traditional iconographies.

For each collection in collaboration with the different groups of artisans, we experiment within the artisan techniques, promoting this exchange of creativity for the development of each new garment.

It is essential for us to contextualize ourselves in all areas to achieve ethical and responsible collaborations, where we communicate not only the techniques, production times or the origin of each piece, but also we show all the people behind each process.