The mind behind the brand

November 19, 1990 - Mexico City.

Since 2011, he has begun working with Indigenous artisans from across the country. As a Mexican fashion designer, he has taught workshops on artisanal design, quality, and fair trade to different groups of artisans, in addition to acquiring knowledge in artisanal techniques such as backstrap loom, iconography, and embroidery.

In 2014, he received the "Honorable Mention for Best Men's Design" award from the fashion platform México Diseña by Elle, awarded by Jean Paul Gaultier. Later in 2017, he took second place in the 11th edition of the Maximalismo de México Diseña by Elle competition.

She began working at Carla Fernández's Flora Workshop, learning to collaborate with artisans, research, and apply contemporary design alongside traditional techniques. Her various diplomas in Mexico and abroad, such as in New York and Milan, provided her with extensive knowledge of international markets and their application to the world of contemporary textile crafts.

Founder of the genderless brand Guillermo Jester, positioning Mexican artisanal design on various fashion platforms. He presented his first collection in Milan, Italy. He has been published in various digital and print media, including Elle Mexico , Vogue Mexico , Harper's Bazaar, L'Officiel, and various specialized fashion blogs.

One of the brand's main differentiators is its appreciation of traditional indigenous clothing silhouettes. In addition to collaborating with artisans,  from Mexico, using at least 80% handcrafted textiles or finishes . This includes in-depth research into techniques, iconography, and worldviews of elements pertaining to the cultural identity of the groups with which they collaborate.

What they have written about Guillermo Jester

Coolhunter Mx 2020 / Elle 2020 / Meow Mag 2020 /

L'Officiel 2019 / Vogue 2019 / Coolhunter Mx 2019 / Elle 2018 / Elle 2017 / Dress the Street / Traditional Friday / Timeout Mexico / Spinning Stories / Who / Not Just a Label / Brandeting / Velvet Mag / Meow Mag 2017 / The Big Pol / Local Mx / The Influencer